A 'happiness indicator' has been launched by the Dubai Taxi Corporation (DTC) at the Roads and Transport Authority (RTA). The move aims to measure the happiness level of the taxi drivers and employees.

The initiative is a part of  DTC’s efforts to improve the satisfaction level in employees and motivate them to boost the productivity.

“The launch of the Happiness Indicator within the DTC conforms to the Dubai Government’s drive to measure the happiness level of community members in a bid to maximize it and ensure the development drive is human-focused,”Dr Yousuf Al Ali, the Chief Executive Officer of DTC said.

“The Happiness Indicator is a kind of a questionnaire where the employee and the driver can report in a transparent manner his or her impressions about the level of happiness  happy, neutral, unhappy with the job he or she is doing. Weekly reports capturing the results will then be compiled and analyzed, and accordingly initiatives and projects addressing such needs will then be developed.”

“The DTC is keen on offering multiple initiatives and initiatives targeting 427 employees and more than 11,000 drivers in a bid to raise their satisfaction, considering them ambassadors and a true mirror reflecting the policy and strategy of the DTC in the Emirate.”

“The introduction of the Happiness Indicator stems from the deep conviction of the DTC that the happiness of employees and drivers reflects positively on the overall job performance and operational efficiency. Thus contributing to realizing the vision of the DTC of Pioneers in Passenger Transport Services,” he added.

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Nandini